In How to Castrate a Bull: Unexpected Lessons on Risk, Growth, and Success in Business, NetApp founder, Dave Hitz, skillfully retells the battle stories of the company’s hyper-growth period. Seven years later, it’s still one of the best books on Growth with a capital G. A key part of their system was a mindset that assumed that everything must double within six months. If you were in the sales organization and managing a territory with $10M and 3 employees in January, you had to be prepared to go to $20M and a headcount of 6 by July. If you were designing a system in engineering that supported 100 QPS (queries per second), 200 QPS was only six months away. The company’s facilities team knew they’d need twice as much space within mere months. Every manager was asking every employee to constantly prepare for 2x. And they did this for ±10 straight half-year periods.