This is a CEO you're going to want to hear from. Noam Toister is the Co-Founder and CEO of Travelier, formerly known as Bookaway.

The son of two teachers, Noam grew up outside of Jerusalem in a household that didn't speak the language of entrepreneurship. As a child, he was shy and often failed on school exams, learning to try over and over again until he could score 80s and 90s.

While Noam was on his honeymoon, he got the idea to start a ground transportation company in Israel. Within weeks, his website was up and running and already making money. He brought on two co-founders, Omer Chehmer and David Yitzhaki, and together with an investment of $5M from Aleph, they grew the company that was then known as @Bookaway_Travel into over 10 online platforms. The company was a big hit, success was imminent - and then the COVID pandemic started.

Watch the video for the incredible story of Travelier, the world's biggest ground and sea transportation platform, told from the perspective of its founder.

Like what you see? Check out Aleph's other portfolio companies here

Subscribe to the Aleph channel for more stories like this: / @aleph-vc